Is it a conversation or a campaign?

The evolution of social media has led to brands and consumers getting in sync. Today, conversations happen between the brand and consumer, as well as between consumers and other consumers, and the scale increases exponentially as more social tools become mainstream.

Sometimes the consumer actually leads the conversations with brands. Savvy brands are learning to listen, communicate, and share in new ways to ensure their message and their brand are represented well in the new digital democracy.

3 Social Keys -
  • Be relevant
  • Be everywhere consumers are
  • Be brand-consistent
Social Media Management-Social Media Manager
Try not to push a marketing message; rather, be authentic in the brand voice and make it appropriate for social media.

You want to be able to recognize the brand's voice, to make the voice consistent but make it relevant to social media. Whatever touches your consumer needs to have a consistent tone, but done with a human voice.

Brands can validate the consumer, but now the consumer also validates the brands.

Try not to think of social as a media type - it's a fundamental shift in our culture, customers just wanting to engage with businesses.

Our best advice is to start slowly and build your strategy step-by-step.
From the onset, make sure you clearly understand whom you need to be targeting with your social media tactics. Identify the decision-makers for your products and services, and then determine their information needs.

How can you engage this audience?
What information are they looking for before they buy?

Social Media Connextion can help you determine the answers to these questions and more. So get connected - get plugged in.

Contact Social Media Connextion TODAY!          Click Here To Get Started

Check out this infographic, which is looking to answer the question:
Who is the biggest player in the location-based landscape?
Credit for infographic: jess3.com

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"I started my company with a number 2 pencil and a legal pad. The electronic age came upon me so fast, I couldn't keep up with it and didn't have enough energy to even try. I thank God everyday that we connected with your company. Because of all you've done, I can actually see the advantages and results that social media and a well maintained web site are having on my company's bottom line."
~ John Spezza
AAA Heating and Cooling Inc

"From the moment I heard your presentation on the idea of creating and managing all social media as a package to businesses I was hooked, but I had no real idea how to use it as a viable marketing tool. Since then, we have entrusted all our online presence to the folks that know it best - thank you Social Media ConneXtion." ~ Ron Fecht, Owner
Affordable Appliance Inc

"We were the typical example of how not to do social media . . . created our own Facebook page and it was a ship wreck! After hiring the experts from Social Media ConneXtion, our online sites have grown beyond our wildest expectations."
~ Tim Pahls, Vice Chairman
Appliance Alliance
(non-profit organization}

"You have made such an incredible impact on our ministry effectiveness. The custom Facebook page you created for us garnered immediate results. . .from London, India, Japan, New York, and everywhere in between - it was amazing! . . .we are convinced that using your services is helping our ministry overcome many outreach barriers. We stay in close contact with our supporters due to the excellent social media management that you have provided. Your tech support and coaching have been critical to our success. Thank you, Social Media ConneXtion!"
~ Dave & Christy Grammon
TrueNorth Star Ministries

"We did not understand nor see any future benefit of Social Media as it related to the Christian Chamber of Commerce. Through the persistence of Anne & Kelly Burbank. . .and after gaining a little knowledge and seeing the tremendous power of Social Media, we were hooked. The initial setup and management of our Facebook site was virtually painless. We would recommend Social Media ConneXtion WITHOUT reservation of any kind for anyone's Social Media and/or Web Development needs."
~ Charly & Ken Kenyon
Co-Founders of CCCNW

SocialMediaConnextion.com | PO BOx 5822 | VAncouver, WA. 98662 | Phone: 503-867-3127 | E-mail: anne@socialmediaconnextion.com
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